Winter School “New trends in the development of management and marketing in modern realities”

Under this name, the international winter school was held by the Department of Management and Marketing at the M. Auezov SCU from 01/15/2024 to 01/27/2024.

The international winter school “Auezov University - 2024” was intended for students of all educational programs, since the basic elements of management and marketing are applied in all areas of the economy and society.

The main goal of the winter school was -Increasing the level of training of a future specialist at a university, as a unified educational, research and production complex, through the formation of basic research competencies in students necessary for future professional activities.

The task was -Support and assistance in involving students at different levels of education in conducting research; formation of a responsible worldview and active life position.

The winter school allowed students to:

- learn new trends in management and marketing development

-acquire skills of independent theoretical and experimental work

- use modern methods of scientific research

-get acquainted with teaching methods that are necessary to increase the interactivity of lectures and seminars

- develop abilities for scientific creativity, independence and initiative

Also, the international winter school “AuezovUniversity - 2024” was aimed at implementing the following main sustainable development goals (SDGs) through the UN:

- Quality education (SDG 4)

- Decent work and economic growth (SDG 8)

- Industry, innovation and infrastructure (SDG 9)

- Sustainable consumption and production (SDG 12)

- Partnerships for Sustainable Development Goals (SDG 17)

The mechanism of the program: students master in the process of training according to the curriculum methods, techniques and skills for performing research work.

The main principle of the School: Comprehensiveness, which involves the integration of educational and research processes, as well as the synthesis of theoretical and practical training with obtaining specific results

The winter school was attended by 50 speakers from 7 countries (Kazakhstan, Turkey, Poland, Russia, Azerbaijan, Belarus, Uzbekistan) and more than 350 listeners

It is necessary to highlight the following scientific reports that are of an applied nature:Management development in Kazakhstan: problems, features, recommendations;Analysis and risk management of the company’s business processes;Realizing the opportunities of the green economy; Trends in the development of marketing in the digital economy;A medal, a carrot, a stick lead the team to the goal; The role of audit in the economy, why it is needed and why you should not be afraid of it.

Among the speakers at the international winter school, the following scientists can be distinguished:

- Ramazan Erdem, PhD, Associate Professor (Türkiye)

-Nizamov Aslitdind E.N., professor (Uzbekistan)

-Allahverdieva Leila Madadkyzy, Doctor of Economics, Professor, Russian State University of Education,Corresponding Member of the Russian Academy of Natural Sciences (Russia)

- Zobov Alexander Mikhailovich, Ph.D., professor, head of the “Marketing” department of RUDN University (Russia)

- Efremov Viktor Stepanovich, Doctor of Economics, Professor, Head of the Department of Management, RUDN University (Russia)

-Stefan Dyrka, Doctor of Economics, Professor, Upper Silesian University of Economics (Poland)

- Aliyeva Aygun, Ph.D., Associate Professor Sumgayit State University (Azerbaijan)

-KarakulovFarkhodZaypudinovich, Ph.D., Associate Professor, Head of the Department of CorporateEconomics and Management, TSUE (Uzbekistan)

-Bolatkyzy Saltanat, Ph.D., assistant professor, Almaty Technological University

- Oksana Anatolyevna Vorobyova, Ph.D., Associate Professor, St. Petersburg State Economic University (Russia)

-Li Marina Rudolfovna,Candidate of Economics, Professor Ural Economic University (Russia)

- Kritskaya Natalya Viktorovna, senior Rev. Belarusian State Economic University (Belarus)

- Kazanbaeva Zhanar Sapargalievna, Ph.D.,Central Asian Innovation University

-ZhanseitovaGulnaraSatybaevna, actingassociate professor of the Department of Management, Gumilyov ENU

-Saidakhmedova Nodira Ilkhamovna, Doctor of Economics, Associate Professor, Tashkent State Pedagogical University named after Nizami (Uzbekistan)

Among the topics presented, the following can be highlighted: Modern trends in the development of HR management; Personnel risk management;Management in the era of digital transformation;Internet marketing tools;Modern trends in marketing development; Analysis of business activity of entrepreneurial activity;Management: modern concepts and forecasts;How artificial intelligence is changing traditional marketing; Development and use of innovative educational technologies inpersonnel management;Analysis and risk management of the company’s business processes;Management development in Kazakhstan: problems, features, recommendations, etc.

All reviewed reports are relevant, reflect trends in the development of management and marketing and have a practical direction

The staff of the Department of Management and Marketing expresses its deep gratitude to the center of the Bologna process and academic mobility for providing comprehensive assistance in organizing and conducting the international winter school.